Switch: Liberate Your Brand, experiential marketing, beverage marketing, Anheuser-Busch, Busch Light
liberate your brand.
support targeted, immersive experiences.

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SALES PROMOTION: COLD TRUTH CAMPAIGN

  • TIMELY TACTICAL PLAN TARGETING A COMPETITOR
  • SALES PROMOTION & OOH FEATURING “COLD TRUTH” STATEMENTS, PROMOTED VIA BOB & TOM SHOW AS WELL AS USING COUNTRY MUSIC SINGER ERIC CHURCH
  • PROMOTE KEY SUMMER SELLING SEASON PUSHING THE 6-PACK SKU