Experiential / 04.01.15 / Mike LaMartina
So You’re Sponsoring a Festival: Takeaways from PollStar Live

What does festival season look like this year? How can a sponsor activate in a meaningful way? What are the trends driving participation in these events? To help answer these questions, we spent a weekend at the PollStar Live music conference in Nashville, TN.

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Experiential / 03.29.15 / Nicole Phillips
SXSW and Social Media Amplification

Later this month, Nicole will be gracing the BizBash stage to share data and insight on social media-driven brand amplification. To prepare for her presentation, she decided to explore the social reach of one of the nation's most anticipated and talked about events: SXSW.

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How To / 03.27.15 / Eric Hunt
The Green Grass of Account Management

The grass always seems greener whether you are single or in a relationship. That goes for ALL relationships, even those among Account Executives and clients. To keep the dynamic positive and mutually beneficial, remember: the grass is greenest where you water it.

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Digital / 03.21.15 / Steve Kozel
Image Concept #2: Raster vs. Vector

In Part Two of his series, Steve calls on his favorite color palette – red, white and blue – to show the differences between vector and raster image formats. Let's do this, America!

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