Senior Copywriter, Brendan Corcoran, is a team player to the core. When he isn’t empowering clients and Switch with his skillful writing abilities, he takes to the local music scene as front man of his band, Runoff.
In an industry where break-through creative is worth its weight in gold, price is often not the best way to make a decision. One of the major changes in the agency business in the past seven to 10 years has been the increased role of procurement departments.
Program Manager, Kimmy Favazza, explains how you can leverage the widespread enthusiasm brought on by a major holiday for heightened activation success.