Consumers still start with a whole lot of brands... assembled from ads, displays, word-of-mouth and other messaging sources. But today they are armed with more information and immediate feedback which narrows the field, and fewer brands make the cut.
Next, consumers get picky, swapping out some brands for other brands, adding new ones, and dropping others entirely as they get feedback from peers, reviewers, retailers, brand competitors and especially online sources.
This is where Switch really shines, giving your brand the edge with experiential tactics. What’s that mean? We give consumers one-on-one brand experiences with one powerful insight in mind – 60% of consumers who sample or try a product say they plan to buy it in the future.
Click "Try" to check out our sampling strength.
Switch continues to make your brand a star using experiential in-store messaging, reaching consumers at the point of purchase, where increasingly they wait to make a purchase decision influenced by placement, packaging, availability, pricing and sales interactions.
Click "Buy" to see how we rock "point of purchase"
Enjoy. Advocate. Bond.
Now that the cake's been baked, Switch is going to ice it. With a strong experiential foundation in place, consumers form a deeper connection with your brand post-purchase than was possible with the old funnel model. And Switch strengthens this bond even further with follow-up digital and social touch points.
Our Sweet Spot
These are the key stages Switch specializes in - a series of experiential marketing tactics including trial, POP promotions and post-purchase engagement that lead directly into the Loyalty Loop. Once there, a consumer is committed to your brand and repeats the Buy, Enjoy, Advocate and Bond stages in a loop, never again to return to the Consider and Evaluate stages!